So, You Are Going To Add A CDP To Your MarTech Stack?
An Executiveâs PerspectiveThe industry defines a CDP as a platform that centralizes customer data from…
It’s Not The Marketing Funnel. It’s The Full Funnel Powered By CDP 2.0.
Concepts such as the marketing funnel are discussed less often these days as we focus…
Do We Need To Engage Customers In Real Time? Well, Yes, You Do!
Today, many firms seek to engage customers in an omnichannel way, specifically in digital channels…