Executive Spotlight: The Hottest (And Most Valuable) Skill Set In Your Industry Right Now
If you want to stay relevant in your industry, you need to constantly think about…
Executive Spotlight: How These Leaders Have Changed As A Result Of The Pandemic
The disruption caused by the COVID-19 pandemic spurred change across every industry. Businesses had to…
Executive Spotlight: The Most Important Software Technology Executives Are Using Right Now
Staying on top of software technology is essential, especially if you’re running an organization. Are…
Executive Spotlight: How Different Industries Are Reacting To A Shifting Economy
For the first two quarters of 2022, we have seen the market contract. This is…
Desperate vs. Dialed In: Which Companies Got Emotional Branding Right?
Creating an emotional bond with consumers requires more than good marketing. It requires understanding your…
Creating A Tagline That Packs A Punch
Great taglines immediately call the brand to mind. They remind you of the brand and…
The High Cost Of Not Knowing Your Target Audience
$37 billion is wasted in ads that fail to engage target audiences every year. Do…